Playbooks for winning your competitors’ unhappy customers.
How to analyse competitor reviews, mine voice-of-customer language, build battlecards and run switching campaigns — with every example drawn from real churn data, not hypotheticals.
- 01Playbook · Tool guide
Competitor review analysis tool: turn rivals’ 1★ reviews into battlecards
What a review analysis tool must do, how to evaluate one, and real output from HubSpot, Notion and Monday.com.4 min read
- 02Playbook · Research method
How to find competitor weaknesses from Trustpilot, G2 and Reddit
Where weaknesses hide on Trustpilot, G2 and Reddit, a 6-step method to size them, and the patterns across 10 teardowns.4 min read
- 03Playbook · Agencies
Voice of customer (VoC) mining for agencies: a repeatable client workflow
The agency workflow for mining competitor reviews into VoC phrase banks, campaign pillars and white-label client reports.4 min read
- 04Playbook · Sales enablement
B2B SaaS battlecard generator: sales battlecards built from competitor reviews
The anatomy of a battlecard reps use, why reviews beat competitor websites as a source, and rows built from real teardowns.3 min read
- 05Playbook · Growth strategy
How to steal competitor customers: a SaaS strategy built on their 1★ reviews
Find the customers already leaving, hit the trigger that makes them switch, and remove the switching cost — ethically.4 min read
Run any playbook on your competitor in about 60 seconds.
Paste their Trustpilot, G2, Capterra or App Store review page. The free preview shows the churn severity, the #1 churn trigger with verbatim quotes and the lead ad angle.